Description

What it is

A reporting system for multi-channel ads that centralizes metrics (CPC, CTR, CPA, MER, LTV) and auto-builds executive dashboards.

Includes

• Core Tracker (Sheets/XLSX) with metric dictionary.
• Channel tabs: Meta, Google, TikTok, LinkedIn, Display, Email, Affiliate.
• Attribution views: Last click, position-based, time decay.
• Budget pacing & forecasting, blended P&L module.
• Looker Studio templates + CSV import macros.

How it works

1. Import channel CSVs.
2. Select attribution view.
3. Validate data and resolve warnings.
4. Publish dashboards with auto-refresh links.