Description

What it is

A concise, practitioner-level course to craft scroll-stopping hooks, persuasive bodies, and high-intent CTAs.

Curriculum

• Foundations: prospect states, market sophistication, MMF.
• Frameworks: AIDA, PAS, 4U, Problem-Agitate-Solve-Prove.
• Hook systems, body copy techniques, frictionless CTAs.
• Editing passes, readability thresholds, compliance checks.

Includes

• 8 video modules (MP4 + streaming), Headline & Hook Library (240+).
• CTA Vault (80+), Ad Copy Scorecard (Sheets), Review Template (DOCX).
• Practice Bank with annotated solutions.

Support: Email feedback on 2 ads within 60 days.