Description

What it is

A plug-and-play strategic system to plan, validate, and launch high-performing ad campaigns without guesswork.

Who it’s for

• Founders, marketers, and boutique agencies that need a crisp campaign plan in hours, not weeks.

Problems it solves

• Scattered ideas → a single, testable plan.
• Vague ICPs → crystal-clear personas and messaging pillars.
• Uncertain budgets → phased spend plans with risk controls.

What’s inside

• Strategy Workbook (PDF + Notion) — Objectives, KPIs, Channels, Creative angles.
• Customer Journey Maps (Figma + PNG).
• Persona Builder (Google Sheets + Excel).
• Funnel Blueprints (PPTX + SVG).
• Creative Angle Library (PDF, 60+ angles).
• Campaign Brief Template (DOCX).
• Risk & Assumption Log (Sheets).

How it works

1. Define outcome & KPI ladder.
2. Select 1–2 channels for a pilot.
3. Choose angles from the library.
4. Fill the brief, assign creative tasks.
5. Launch with test budget, log assumptions.

License: Single business use, unlimited internal projects.